UK Cap
The UK Cap project focused on building a brand from the ground up, developing a contemporary headwear label with a clear identity and market position. Starting with logo design, I established a strong visual foundation that could translate seamlessly across products and platforms.
From there, I explored cap colourways and product direction, alongside shaping a business plan to define the brand’s audience and positioning. The project extended into marketing materials, visual content, and packaging design, ensuring a consistent and recognisable look throughout.
Supported by photography and mockups, the outcome was a fully realised brand concept, combining product, strategy, and creative direction into a cohesive and scalable identity.
Logo Idea
The logo design for our UK cap features striking old English font in bold print, reminiscent of the iconic New York Yankee cap. This design choice not only adds a touch of classic elegance but also embodies a sense of heritage and style. Perfectly positioned on the front of the cap, the logo makes a bold statement that stands out while showcasing a unique blend of tradition contemporary fashion.
Cap Mockups
The logo design for our UK cap features striking old English font in bold print, reminiscent of the iconic New York Yankee cap. This design choice not only adds a touch of classic elegance but also embodies a sense of heritage and style. Perfectly positioned on the front of the cap, the logo makes a bold statement that stands out while showcasing a unique blend of tradition contemporary fashion.
Business Plan
Introducing the business plan deck for our innovative cap brand meticulously crafted through extensive research and analysis. This deck delves into production costs, potential pricing strategies, and ideal retail outlets for our caps. We've identified key influencers who can amplify our brand message and laid out the creative vision behind our design and name. Every element is tailored to resonate with our target audience, ensuring a compelling presentation that captures essence of our brand.