The “House of Clarkson” project involved creating a complete hospitality brand for a collection of UK properties available for short and long stays, from intimate retreats for two to larger homes accommodating group getaways, stag and bridal parties, and weekend trips with friends.

 

The brief focused on building an Airbnb-style booking experience, starting with naming and developing a cohesive brand identity, including a primary logo and individual marks for each property. I ensured each location had its own distinct character while maintaining a consistent visual system across the portfolio.

 

The project extended into full creative direction, including interior and exterior photography, property-specific logos, video content showcasing each location, and a user-friendly website designed for direct bookings. I also designed a printed brochure for offline browsing, along with branded touchpoints such as staff uniforms and toiletries, creating a unified and elevated guest experience across every interaction.